LUXURY RETAILER DAVID JONES IS STEPPING UP ITS WOMEN’S SHOE DEPARTMENT AS PART OF A $35 MILLION MAKEOVER OF ITS RUNDLE MALL STORE.

A new footwear emporium, Shoe World, has opened on the lower-ground floor which was the site of the food hall.

It comes after its biggest rival, Myer, spent $20m on an upgrade of its city store and a $10m refurbishment of the rest of the Myer Centre. 

Rundle Mall is also undergoing a $25 million facelift to encourge shoppers to choose bricks and mortar retail sites over e-tailers, including overseas competitors. 

The mall and David Jones’ transformation are expected to be complete in time for the much-anticipated arrival in the lead up to Christmas of Tiffany & Co, which will occupy the former Air Bistro & bar site on North Tce. 

With its own Salvatore Ferragamo boutique stocking footwear, handbags, accessories and jewellery, Shoe World also has 26,000 pairs of shoes including high-end brands like Christian Louboutin which were previously unavailable locally. 

“The Shoe World is the first time that such a vast selection of brands and styles of shoes are to be offered in a retail experience of this kind in Adelaide,” David Jones spokesman Damian Burke said.

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