TAG Heuer to open first Adelaide store in Rundle Mall

Swiss watchmaker TAG Heuer will open its first Adelaide store in December, ahead of more luxury arrivals in the city next year.

The new boutique store will replace Cue’s Rundle Mall outlet on the corner of Charles St, in the Adelaide Central Plaza building, which is also home to David Jones and luxury jeweller Tiffany & Co.

Designed by the brand’s in-house architectural team in Switzerland, the facade of the 64sq m store will feature a series of digital screens, with the retailer describing the interior as featuring a “modern, minimalistic, sleek, and elevated look which complements the new global retail direction of the brand”.

TAG Heuer general manager Australia and New Zealand Van Mulryan said Australia was one of the brands largest and most important markets.

“We have developed a strong brand presence throughout the country since the 1980s and the brand continues to resonate strongly with our discerning Australian customers,” she said.

“We are thrilled to open the Adelaide boutique with this spectacular new avant-garde design which elevates and offers a dynamic experience for our customers.”

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